Website Redesign Cost Guide

How much does a website redesign cost? A complete guide to pricing and what's involved.

Website Redesign Cost Range

A website redesign costs between $2,000 and $15,000 for most businesses. A simple refresh (new design, same content) ranges from $2,000-$5,000. A full redesign with new content, features, and SEO ranges from $5,000-$10,000. A complex redesign with custom functionality ranges from $10,000-$25,000+.

The cost depends on the size of your current site, how much is changing, and what new features you're adding.

When to Redesign vs Refresh

A refresh (updating the design while keeping the same structure and content) costs less ($2,000-$5,000) and is appropriate if your site is functionally fine but looks dated. A full redesign (new design, new content, new features, new structure) costs more ($5,000-$15,000) but is necessary if your site is underperforming, not mobile-friendly, or missing key functionality.

What Affects Redesign Cost

  • Current site size (number of pages)
  • How much content is changing
  • New features being added
  • SEO preservation (redirects, maintaining rankings)
  • Platform migration (e.g., Wix to WordPress)
  • New design complexity
  • Content creation (copywriting, photography)
  • Integrations with new tools

Preserving SEO During a Redesign

One of the biggest risks of a redesign is losing your existing search rankings. We handle SEO preservation carefully: mapping old URLs to new ones with 301 redirects, maintaining meta tags and headings, preserving content quality, and monitoring rankings after launch. This is included in every redesign project.

Signs You Need a Redesign

Your site isn't mobile-friendly, loads slowly, doesn't generate leads, looks outdated, isn't ranking on Google, or doesn't reflect your current brand. If any of these apply, a redesign can transform your online presence and business results. Contact us for a free redesign consultation.

Frequently Asked Questions